There is a new testament to the fact that AARP is a great money making scheme: it just hit the UK.
The BBC has reported that British Senior's group "Age Concern" has just launched their own version of AARP called "Heyday."
On their website, Age Concern states:
The membership scheme model reflects other similar successful organisations across the world, including AARP in the US and Dane Age in Denmark.
One thing "Heyday" has going for it is a much better name. The "retired" stigma of the AARP is a problem that organization will just never shake and which costs it lots of members annually.
Since Britain, too, is in the midst of a state pensions crisis, it will be interesting to see if Heyday also copies the misinformation campaign about policy reform which AARP created last year. AARP's models of deception about personal accounts are almost as good as its models for membership schemes, but hopefully Heyday won't try to burden young Americans in the same way AARP does.
